Client: Meta (Facebook & Instagram)
Agency: Facebook Creative Shop
Role: Executive Producer (Agency + Brand)
3D Design: Brand New School
Production: Media.Monks
Editorial: Media.Monks
The video content we created captured the unique stories of local difference makers in the recycling community. Shot 100% virtually, in the midst of the pandemic, we captured documentary style social content showing how these difference makers are impacting their communities.
People like Vanessa Barker, a Fort Worth native whose non-profit The Welman Project takes surplus materials from companies and gives them to teachers, providing much-needed resources to those who need them, all while preventing countless pounds of material from going into landfills.
Another example of a local was Shawn Deangelo Walton, an Atlanta native who provides opportunities for at-risk youth through his urban farm. His organization, Everybody Eats Together offers nutrient-dense food to the people of Atlanta. His work reflects his innate recycling mindset to protect and value all available resources.
Initial results were encouraging, showing all partners involved that this was an idea that could scale across the U.S. and eventually - Globally.
Media & Press:
