To help launch the new "Taste The Feeling" campaign and Coca-Cola's continued partnership with NASCAR, we shot this print campaign in the Summer of 2015 with Guy Aroch. Meant to evoke the heat of driving in pursuit of capturing NASCAR glory, nothing can quench your thirst like an ice-cold Coca-Cola.
I served as Coca-Cola's in house EP working with FitzCo on the creative development, planning and production for this project.
