“The World’s Greatest Victory Dance” embraces the epic celebration that occurs after beating your friends. We created six unique victory dance videos starring the world’s greatest dancers, New York City Ballet.
With each dance representing a popular gaming genre, players were encouraged to share these victory dances after dominating their friends on PS4. For even more engagement players were also invited to submit their own victory dance via Instagram for a chance to win a PS4. I produced the digital and social elements of this campaign.
