The project included a long form branded documentary as well as shorter form TVC. The spot involved Missy Franklin surprising her parents at an event reading a letter about what they meant to her. I served as Coca-Cola's in house EP working in tandem with Doner overseeing the creative development, planning and production of this project.
Minute Maid: Doing Good [TVC and Social]
Agency: Doner - Detroit Director: Eliot Rausch Production Company: Stink Editorial: The Underground Editor: Nate Gross Color: Company3