+ Leads Production & Business Affairs across the Hartz, LG, Walden University, San Francisco Best Coffee, Moneygram and Russell Stover Accounts.
+ Executive Producer for Creative Directors: Chuck McBride, Amy Su and Teddy Miller.
+ Defined and implemented operational standards and standard operating procedures for a contemporary, bi-coastal agency model.
+ Lead production strategy for new business acquisitions and agency growth.
In-House Studio: Level All
VP, Head of Production & Creative Operations
New York
June 2021 – March 2023
+ Led the vision and day-to-day operational management for the studio including the management and mentorship of 8 direct reports, focused on creating compelling content that motivates students and their parents.
+ Designed, recruited and built an in-house content studio of 40+ artists for an educational technology startup focused on delivering engaging "snack-able" content to users. The content studio was composed of 4 core-teams - Video Production (Production, Post, Animation), Visual Design, Photography and Creative Technology.
+ The Level All app and website delivers a continuously updated content library of thousands of in-depth, unbiased, and "snack-able" videos, articles, quizzes, audio experiences, slideshows, infographics, and checklists covering the issues facing high school families.
+ During my tenure, the team of 40+ artists including designers, photo editors, video editors, animators, audio engineers and technologists were able to deliver over 25,000+ design and photo assets and 1,000+ videos to the platform.
+ Led the east-coast operations which included creative and production management (RFP’s, budgets, creative treatments and production), business development, marketing, client services, recruiting talent to the roster and leading new ventures.
+ Concepted and Launched new division, Titled Content, a creative collective composed of writers, art directors, designers, photographers, producers and other content creators focused on delivering non-traditional content (Social/Branded Entertainment) for Brands and Agencies.
+ Directed sales and acquisition process which included development of leads, in-person pitches, budget development, creative development, production and delivery.
+ Directorial Roster Included: Grant Heslov, Phedon Papamichael, Jillian Martin and Tate Donovan.
+ Clients included; Apple, Coca-Cola, Intel, General Motors, Nespresso, Unilever, Samsung, Mercedes, HP, Walgreens, Cadillac, Ford, Bank of America, BMW and Cigna.
+ Oversaw the creative development, planning and production of content across Coca-Cola’s portfolio of brands including film production, animation, design, branded entertainment, interactive content, print, experiential and OOH.
+ Oversaw the creative development, planning and production of content across Coca-Cola’s portfolio of brands including film production, animation, design, branded entertainment, interactive content, print, experiential and OOH.
+ Managed internal integrated marketing content teams, brand teams, and external Ad Agencies and Publishers to review creative concepts, treatments, bids, estimates and RFPs to evaluate creative strategy and production viability.
+ Collaborated with agency operations to develop SOW’s, agency evaluations, and other agency agreements.
+ Co-Led agency reviews with company procurement to evaluate cost efficiencies and value delivered to the company.
+ Reduced company advertising production costs by an average of 20%-25%.
+ Formulated innovative and agile content production models which included leveraging media partnerships, working directly with content creators and influencers, production companies and with Coca-Cola’s internal ad agency in order to deliver excellence in content.
+ Brands included: Sprite, Diet Coke, Coca-Cola, Coke Life, Minute Maid, Simply, Fuze, Mello Yellow, Gold Peak, Honest and Vitamin Water
Previous Experience
2006 - 2021
Publicis | Meta | R/GA | Bartle Bogle Hegarty
TBWA | Taxi | JWT | Mother | HUGE | BBDO
The Sawtooth Group | Grey Interactive