Agency: Cutwater
Head of Production
New York | San Francisco
June 2023 – Present
Direct an agile production department of five, encompassing Project Management, Business Affairs, and Production functions.
Serve Lead Producer for high-impact initiatives across film, photography, social media, web development, and experiential marketing.
Defined and implemented operational standards and standard operating procedures for a contemporary, bi-coastal agency model.
Lead production strategy for new business acquisitions and agency growth.
Client Portfolio: Russell Stover, Hartz, Delectables, LG, Walden University, Moneygram, and San Francisco Bay Coffee.
In-House Studio: Level All
VP, Head of Production & Creative Operations
New York
June 2021 – March 2023
Led the vision and day-to-day operational management for the studio including the management and mentorship of 8 direct reports, focused on creating compelling content that motivates students and their parents.
Designed, recruited and built an in-house content studio of 40+ artists for an educational technology startup focused on delivering engaging "snack-able" content to users. The content studio was composed of 4 core-teams - Video Production (Production, Post, Animation), Visual Design, Photography and Creative Technology.
The Level All app and website delivers a continuously updated content library of thousands of in-depth, unbiased, and "snack-able" videos, articles, quizzes, audio experiences, slideshows, infographics, and checklists covering the issues facing high school families
During my tenure, the team of 40+ artists including designers, photo editors, video editors, animators, audio engineers and technologists were able to deliver over 25,000+ design and photo assets and 1,000+ videos to the platform.
Managed east-coast business for a bi-coastal production house, directing creative and production workflows such as RFPs, budgeting, and creative treatments while spearheading talent recruitment and new business ventures.
Sourced and signed emerging creators for social-first and non-union productions under the Titled Content banner.
Acted as the primary U.S. representative for a diverse roster of domestic and international directors.
Brand: The Coca-Cola Company
Executive Producer
ATL
June 2015 - May 2018
+ Managed the creative strategy, planning, and production of multimedia content across Coca-Cola’s brand portfolio, encompassing film, animation, design, branded entertainment, interactive, print, experiential, and OOH.
+ Directed production operations across international markets, including the United States, Europe, and Central and South America.
+ Operated in a hybrid Executive Producer capacity, coordinating with external agencies such as W+K, Doner, and Fitzco while simultaneously producing internal projects for KO:OP, Coca-Cola’s in-house agency.
Previous Experience
2006 - 2020
Publicis | Meta | R/GA | Bartle Bogle Hegarty (BBH)
TBWA | Taxi | JWT | Mother | HUGE | BBDO
The Sawtooth Group | Grey Interactive