LBB’s Abi Lightfoot hears from producers from across a range of sectors to learn more about what their role entails and expects of them today
LBB asked strategists, and production and craft insiders whether in a world of infinite AI output possibilities, real human craft will once again become the clearest signal of care, trust and creative intent
The appetite for diversity is growing while agencies are dropping DE&I policies – LBB’s Aysun Bora reports on inclusivity in production and marketing
The executive producer and head of production of Cutwater on the business and operations of creativity and what makes production a team sport