We created a digital product that allows a user to create their very own customized commercial and jingle for their business. The business owner was able to pick from a number of musical genres for their spot and a number of different customizations for their jingle.
Using text-to-speech technology (Acapela with iZotope support to tune that speech into a song voice), the application dynamically incorporates the user’s business info into the songs lyrics. In addition to that, a text-to-graphic layer is applied to display the user’s info on to the outputted video to provide a highly customizable experience.
From a technical standpoint, we needed to overcome a few challenges related to making the UGC text-to-speech seamlessly in tune with the melody of the songs.
This process involved recoding a custom voice (as opposed to using a synthesized voice) and collaborating with Acapella Engineers to find the perfect balance between the UGC phonetic breakdown, the tempo of the song and lyrics.
I oversaw User Experience Design, Visual Design, Development and Prototyping and Content Integration.