In 2016 Diet Coke chartered an ambitious project in which Diet Coke would roll out bottles and cans with no packaging design exactly the same. The campaign was meant to evoke Diet Coke drinkers deeply personal relationship with the brand.
Premiering during the 2016 Oscars with music from Queen, as reimagined by Grammy Award Winner, Andra Day - "It's Mine" was shot by Daniel Askill and is meant to embody the passion and crave-ability our fans have have for the brand.
I served as Coca-Cola's in house EP overseeing and working in concert with CAA overseeing the creative development, planning and production of this project.
