Client: Meta (Facebook & Instagram)
Agency: Facebook Creative Shop
Role: Executive Producer (Agency + Brand)
Design and Animation: Hornet
FB/Instagram: Mental Health Coalition
Serving on the client side at Meta, I helped produce a research-backed awareness campaign alongside The Mental Health Coalition and cultural creators. Built around emotional-wellbeing tools from the Yale Center for Emotional Intelligence, the activation reached over 19 million people and generated 96 million impressions, measurably shifting attitudes around seeking mental health support.
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