The Mental Health Coalition and Meta came together on a project.
To empower young people to speak openly about their feelings and help them get the help they need. I oversaw the design, animation and production of all the digital and content elements of this project.
I oversaw the design, animation and production of all the digital and content elements of this project.
We developed a content ecosystem with 3 pillars.
1> De-stigmatize - Assets were created to help distigmatize mental health, by creating a common, non technical vocabulary so people could share their feelings and listen to others.
2> Maintain - Assets were developed to help people understand the importance of maintaining good mental health and provide a mechanism to follow through. These ads drove people to an Instagram tool developed with Yale Professor, Marc Bracket, to help them understand what they were going through emotionally.
3> Connect - Provided a way for people to connect with the resources they need. For this we created the 121 Series, A series of Instagram Lives, where celebrities and influencers invited the 1 person they trust the most to open up to when they need.
