This spot is still one of my favorites, and my wife's all time favorite if you ask her. Shot with real-life talent, we casted very unique stories which would reveal themselves via the unique placement of a Coca-Cola.
Each vignette tells a different story. An engagement -- a new baby -- and a soldier's return home -- among others. The spot is a great example of pulling together a really unique piece of content under budget and time constrained conditions.
I served as Coca-Cola's in house EP and worked in concert with David on the creative development, planning and production of this project.