Unconditional Love: Confessions

Instead of polished commercials that look like ads, we leaned into raw, iPhone-shot authenticity. Working with Hartz and Cutwater, we captured real pet parents admitting the bizarre quirks they secretly love about their dogs and cats—turning a lean shoot into more than 50 mockumentary-style social videos built for paid and organic scale.

Client: Hartz

Agency: Cutwater

Role: Head of Production (Agency)

Producer: Eric Weiner

Production: Good Measure

Director: John Irwin

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