Grounded in Coca-Cola's a Coke for Everyone strategy (Coke, Coke Zero Sugar, Coke Life) we aimed to tell the innate Coca-Cola story of the ultimate refreshment qualities of a Coca-Cola. In addition, there is a Coke variant, no matter what you tastes are, just for you.
This story is all about choice, crave-ability and refreshment. Taking influences from street art and graffiti culture this concept illustrates how a Coca-Cola can even make a street mural come to life to chase down a Coca-Cola. We produced 2 spots and a host of social "snackable" content to roll out this program.
I served as Coca-Cola's in house EP working with W+K on the creative development, planning and production of this project.