I oversaw the creative development, planning and production of the Sprite Corner experience. The experience was part activation, part content engine and part social media newsroom in which Sprite took over a Bodega in NYC for 10 weeks and created programing and content grounded in Hip Hop Culture, Fashion and Art. W+K lead overall creative development and design. SET Creative was the experiential and activation lead. The media partners (Vice, Fader, BET, Complex and Mass Appeal) were each responsible for different events and content over the course of the experience ranging from creative workshops to live-concerts to rap battles.
The programming, featured 10 straight weeks of pre-production meetings, detailed business affairs planning and talent and media partner negotiations. The content and programming we created included Concerts, DJ Mix Sessions, Live-Streamed Rap Battles, Photography Seminars, Cooking Demonstrations and Design Workshops.
From that programing we produced live-broadcasts, film and photography, a comprehensive social content pipeline, a real time event experience (which fans could attend) and a 30-minute TV special on BET.
As brands continue to expand into and evolve what it means to create Branded Content, this experience was truly innovative and ground breaking in its approach and execution.
