Anheuser-Busch (Brazil) engaged with Creative Shop to collaborate on an initiative which would help address the business problem of having dead time at bars (Generally 2pm - 6pm). We developed a program which would run as a pilot in San Paulo.
Lockdown developed a concept for a Facebook Messenger Tool designed to connect Facebook users around their passion points.
Ranging from Art to Music to Food to Sports, the goal was to drive users to real world destinations to connect over their interests. And by the way, bring additional customer traffic to bars when they are otherwise very quiet.
Produced in the midst of the Global Coronavirus Pandemic, this initiative was put on hold before we were able to ever see it come to life.
That said, these fun, playful animations produced by Piloto in Brazil evoke the spirit of humans coming together, a timeless message we can all love.
What is Bonfire?
