As part of the "Summer Sprite Cold Lyric Series" we produced this film and a series of other social content to promote the limited time cans which feature lyrics from Lil Yachty, Vince Staples, DRAM, Vic Mensa, Kamaiyah and Kap G.I served as the in-house EP at Coca-Cola working with W+K on the creative development, planning and production of this project.
Broadcast TV Spot
To tease the summer campaign, we engaged Sprite fans on social channels with "snack -sized" content. Yes. Our artists, the size of sprite sized cans. Working with Doob in NYC and LA, we brought all our artists into their offices and had their full bodies 3D scanned and created multiple miniatures and multiple poses and used them to create engaging social assets leveraging stop-motion including short films, Gifs and Photography.
Social Content
Branded Entertainment /Music Video -
"Rain Come Down" - By Vince Staples
Finally, We collaborated with Vince Staples and Ty Dolla Sign to produce a music video, starring Sprite.
+ Production: Partizan
+ Director: David Helman
+ Editorial: Arcade
+ Editor: Nick Rondeau
+ VFX: Timber