Smuckers: Uncrustables [Digital & Social Content]

Agency:  Publicis NY Live Action: Gifted Youth Live Action Director:  Nick Jasenovec Animation/Design:  House Special Animation Director: Aaron Sorenson Production - ECD - Kirk Kelley Music & Audio Post: Butter Sound Design and Mix: Harbor

I oversaw the prep, pre-production, character design, shoot (100% Virtual), animation and post-production for this project which aimed to introduce Uncrustables to the world.
The campaign is rooted in the dynamic and hilarious brothers "Crust" and "Uncrustable". The campaign ran digitally and across social media platforms.
Take a look at some of the work below to get a sense of the design and production process.
Meet the Brothers:
Character Development
Final Spots
Social Media Assets
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