As Spindrift developed its new brand position, one of the critical elements required was a video from their founder that succinctly communicated their key point of difference. The problem? Very few beverage industry insiders, let alone average consumers, could tell you what “Cold Chain” is or why it is
so critical to Spindrift’s success.
so critical to Spindrift’s success.
In June of 2024, WBHAW traveled to the CEO’s Western Massachusetts farm with a tiny crew and a relatively modest production budget of only $75,000. The resulting film was cut into a Two minute brand film as well as cut down to a :60, :30, :15, :06 a numerous social assets for use across Facebook, Youtube, Instagram, TikTok and Linkedin.
Five months later, Spindrift was sold to a private equity firm for over $600 million.
Five months later, Spindrift was sold to a private equity firm for over $600 million.
Related? We certainly think so.
