After a successful relaunch on television, we wanted to create a website that proved there was more to the Mr. Sketch brand than just a flatulent blueberry, So we created an interactive factory filled with even more farting fruit. This allowed users to fully explore the immersive world of Mr. Sketch.
At the center of the website we built for Mr. Sketch is an interactive game called “Toot Tunes,” which lets fans create their own symphonies by clicking on animated tooting fruits. Users can interact with seven different fruits; each fruit makes a unique sound when clicked, releasing its scent into the tip of a Mr. Scent marker. I oversaw User Experience Strategy, User and Visual Design and Front and Back-End Development.
