Continuing Sprite's long-standing relationship with Lebron James, we introduced Lebron as his alter ego "Big Taste". Pairing Lebron and Kamaiyah together in a larger-than-life environment the campaign continues the lightheartedness of the 'Wanna Sprite' integrated marketing campaign and is a fun way to remind consumers of the big taste that a cool, crisp and refreshing Sprite delivers.
We produced a hero spot as well as smaller pieces of companion content that tells the entire story of Big Taste. We also released numerous pieces of "snackable" content in social to bring the whole story to fans of Sprite.I served as Coca-Cola's in house EP working in concert with W+K NY on the creative development, planning and production of this project.