Poking Fun at Endorsements, we created the "Wanna Sprite" campaign featuring Lebron James and up and coming Hip Star, Lil Yachty. These spots created a self-aware view of endorsement deals and broke down the 4th wall between an advertiser and its consumers.
I served as Coca-Cola's in house EP on this project and worked in concert with W+K NY on overseeing this production. I oversaw creative development, production planning and execution. I also was involved along with business affairs in all talent negotiations and deal terms.