Hi. I'm Doug. Welcome to The Work.

To reignite Sprite’s historic roots in hip-hop, we partnered with Wieden+Kennedy NY and Set Creative to build The Sprite Corner—a working New York bodega by day that opened into an intimate live performance and production venue by night. Hosting sets from Vince Staples, Nas, Swizz Beatz, and Just Blaze, and collaborating with VICE, The FADER, BET, Complex, and Mass Appeal, the summer-long hub generated hundreds of hours of original content and nearly 1 billion impressions.

Serving as Executive Producer across both agency (KO:OP) and client sides at The Coca-Cola Company, I led the multi-disciplinary rollout of the world’s first 3D robotic billboard—uniting motion design from BUCK, kinetic engineering from space150, and a street-level experiential build from Set Creative. The 68-foot mechanical marvel captured two Guinness World Records, an SXSW Gold Award, and the attention of 300,000+ daily visitors.

To turn multi-device tech into a blockbuster holiday story, I partnered with director Wayne McClammy at Hungry Man and R/GA to show how the Galaxy ecosystem seamlessly links phones, wearables, tablets, and earbuds—culminating in an official Star Wars tie-in backed by John Williams’ iconic score. Elevated by post-production craft from Union Editorial, Method Studios, and Company 3, the campaign transformed product interoperability into a warm, cinematic holiday event.

How do you reposition an 80-year-old money transfer legacy as a modern fintech innovator? By putting it on the Formula 1 grid. Leading production at Cutwater, I oversaw MoneyGram’s high-speed partnership with the MoneyGram Haas F1 Team—blending global motorsport access, fan-first race activations, and sharp comedic spots to shift consumer perception worldwide.

Serving as Client-Side Executive Producer at The Coca-Cola Company, I led production on Sprite’s meta-comedic "Wanna Sprite" campaign—bringing together NBA icon LeBron James, Lil Yachty, and director Neal Brennan (Caviar) alongside Wieden+Kennedy NY, Spot Welders, and The Mill. By letting LeBron mock the very idea of a scripted endorsement, we created one of the most talked-about sports and entertainment spots of the NBA season.

Nobody outside the beverage industry knew what "Cold Chain" meant—or why it made Spindrift taste better. With a tiny crew, a modest budget, and a trip to the CEO’s Western Massachusetts farm, we turned a technical supply-chain advantage into an authentic founder-led story, rolling out a two-minute hero film and high-performing social cutdowns across every major channel. Five months later, the brand sold for over $600 million. Related? Prove it wasn't.

To help Walden University stand out in a crowded online education market, we built the "Get the W" platform around real-world grit and career momentum. Leading production at Cutwater, I oversaw an emotionally charged, multi-channel campaign celebrating working professionals who refuse to put their ambitions—or their communities—on hold.

Extending the "Get the W" platform to prospective undergraduate students, we translated Walden’s flexible online degree model into bold, fast-paced storytelling built for mobile and streaming screens. Overseeing production at Cutwater, we delivered a modular asset suite designed to capture attention and inspire action among self-starters balancing work, family, and school.

Instead of polished commercials that look like ads, we leaned into raw, iPhone-shot authenticity. Working with Hartz and Cutwater, we captured real pet parents admitting the bizarre quirks they secretly love about their dogs and cats—turning a lean shoot into more than 50 mockumentary-style social videos built for paid and organic scale.

To launch Sweet Loren’s first-ever masterbrand campaign, we turned first-bite euphoria into family-friendly comedy—playfully reimagining "STFU," "WTF," and "GTFO" for better-for-you cookie dough. Working with director Niels La Croix (Spears & Arrows), Nice Shoes, and Swell Sound, we embraced messy, unscripted cookie-melt realism across a bold :30 hero spot and social rollout.

Serving as Client-Side Executive Producer at The Coca-Cola Company, I oversaw the creative and production rollout of Sprite’s 2017 summer campaign—balancing a high-craft broadcast comedy spot from Jeff Low (Biscuit Filmworks) with an unprecedented move into music entertainment: producing Vince Staples’ official "Rain Come Down" video. Launched alongside limited-edition lyric cans and Big Fish Theory’s release, the campaign proved brands can fund culture without compromising artist credibility

To position family-owned San Francisco Bay Coffee as a genuine alternative to "Big Coffee," we paired vibrant 2D animation with a clear sustainability message. Overseeing production at Cutwater, we partnered with directing duo Remus & Kiki, Psyop, Wizz, and Antfood to bring the brand’s commercially compostable OneCUP™ pods and direct-trade farmer relationships to life.

Serving on the client side at Meta, I helped produce a research-backed awareness campaign alongside The Mental Health Coalition and cultural creators. Built around emotional-wellbeing tools from the Yale Center for Emotional Intelligence, the activation reached over 19 million people and generated 96 million impressions, measurably shifting attitudes around seeking mental health support.

We turned one of the most mundane household chores into an unexpected love story. Leading production at Cutwater, I oversaw LG’s "Love To Laundry" platform—spanning broadcast, streaming and out-of-home.